Loyalty Marketing Strategies Part 2 Utilize data collected from (Point-of-Sale) P-O-S exchanges: Analyze customer data to create specific offers targeted to newly acquired customers. Additional offers may increase product attachment or cross-category realization to drive brand awareness and more importantly, brand loyalty. Create predictive models to identify customers that would tend to accept “limited-time-only” promotions..
Loyalty Marketing Strategies Part 1 Critical Components Loyalty develops by creating a positive emotional connection with a person (or brand) through a series of positive interactions or transactions. Over time interactions/transactions become a part of the normal routine and in turn nurture a positive relationship. That’s why companies for over 35 years have been fostering.
If you recall…and I know you do, in Part 1 I pointed out the sales advantages to your company offering discount (price) promotions. You probably offer discounts at various times and for numerous reasons. But, are you doing it in a well-researched and well-planned manner…or just “willy-nilly”? I’m here to help you from being all.